B is for Branding
I've been reading a lot about branding lately, and no, I don't mean the type that involves hot fires and cattle. I mean personal branding, that new Web 2.0 idea that you're not just a human being, you're also a brand.A personal brand is essentially what you're...
New Reads for the New Year
I recently read two books that I think of almost like opposite ends of a spectrum. The first book, The New Jew: An Unexpected Conversion by Sally Srok Friedes, was one she sent to me after reading this blog (Hi Sally!). The second, The Shiksa Syndrome, I found in the...
The New Jew: An Unexpected Conversion by Sally Srok Friedes — Book Review
"The New Jew" has become very personal for me. It came along at just the right time to highlight what I have and what I’ve lost, what being Jewish means and what being part of a Jewish community means. It is a love story with Judaism and Jewish community, complete...
The Shiksa Syndrome by Laurie Graff — Book Review
When I first finished reading "The Shiksa Syndrome," I wanted to say that I didn’t like it. I wanted to say that because it frustrated me. On far more than one occasion, I was arguing and groaning in irritation with Aimee Albert, the main character and the woman...
Reading Jewish
I read a lot, although admittedly, my recreational reading time is generally about thirty minutes before I fall asleep each night. Something like a year (or more?) ago, I was going to write reviews of the books I was reading anyway. In fact, a publicist I know started...
Chemically Enhanced Marketing
Hi. My name is Sheyna and I'm an introvert.Usually.I had a bad headache today and took one of the most effective OTC headache meds for me. It has a painkiller that helps my headache. And it has caffeine, which I've discovered helps my marketing skills.Caffeine makes...
Mom update
I am so sorry I disappeared like that. It was not intentional. Everything is just so overwhelming and I am trying to cope day to day but some things fell off the back burners behind the stove and I didn't find them until I was cleaning for Passover.My mom is still...
How Much Affliction?
Matzo is the "bread of affliction" (Devarim 16:3), also referred to as the "poor bread," and bread of poverty or oppression. But just how much affliction is enough?The observance of Pesach (Passover) provides for us a different sort of bondage. Those of you who...
How Much Affliction?
Matzo is the "bread of affliction" (Devarim 16:3), also referred to as the "poor bread," and bread of poverty or oppression. But just how much affliction is enough?The observance of Pesach (Passover) provides for us a different sort of bondage. Those of you who...
My mom
I have not written in a long time, and for that I apologize. I have been dealing with my feelings in therapy and talking with friends who live nearby. For some reason, it has been hard to write about it, but I don't feel like I am at the mercy of my memories the way I...